Role Overview
We're looking for a battle-tested, ROI-obsessed, data-driven leader to own our digital marketing machine. As VP of Digital Marketing , you'll be responsible for scaling customer acquisition, owning ad strategy across all digital channels, and mentoring a high-performance team in pursuit of marketing excellence. This is a role for a growth architect with guts, grit, and the grit to match.
Key Responsibilities
Lead with vision. Develop and execute a digital marketing strategy that aligns with company mission and long-term impact goals.
Collaborate cross-functionally with brand, sales, product, and intake to ensure marketing is in service of the full client journey.
Overcome platform volatility, market saturation, and shifting privacy landscapes with smart pivots and relentless optimization.
Stay ahead of industry changes by testing, failing fast, and bouncing back stronger—then building that mindset into your team.
Own the KPIs. From CAC to ROAS, you're not just watching the dashboard—you're driving it.
Forecast performance, manage budgets, and ensure consistent delivery of high-quality leads to sales with measurable impact.
Ensure full compliance with regulatory, advertising, and platform policies across all digital campaigns.
Lead with transparency in reporting, decision-making, and agency/vendor relationships.
Scale what works. Innovate what doesn't. You thrive under pressure, chase performance benchmarks, and never stop sharpening the sword.
Mentor and grow a world-class digital team—SEM, paid social, SEO, and CRO specialists—into elite performers.
Demand exceptional creative, copy, and campaign execution from internal and external contributors.
Build frameworks for A/B testing, funnel optimization, attribution modeling, and full-funnel reporting.
Requirements
What Success Looks Like
To be considered for the role, please visit the link below and complete our Culture Index Survey (required for all applicants). Thank you for your consideration.
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