Main Responsibilities Store Management Responsible for the daily operation and management of the German Amazon store to ensure the normal operation of the store. Maintain the store image, regularly update the product listings and ensure that the product information is accurate and complete. Monitor store data, analyze sales, traffic, conversion rate and other indicators, and make suggestions for improvement. Product Management Responsible for the preparation of products before going online, including product detail page editing, image processing, keyword optimization, etc. Regularly analyze product sales, evaluation and other data, formulate product optimization plan to improve product competitiveness. Pay attention to industry dynamics and competitors' situation to provide data support for the company's product development and marketing strategy. Marketing strategy development and implementation Formulate marketing strategy for German Amazon store, including advertisement placement, promotional activities, etc. Analyze the effect of marketing activities, evaluate the input-output ratio and optimize the marketing strategy. Cooperate with other departments of the company to ensure the smooth implementation of marketing strategies. Customer Relationship Management Respond to customer inquiries and complaints to ensure customer satisfaction. Collect customer feedback, analyze customer needs, and provide suggestions for product improvement and marketing strategies. Establish and maintain customer database, send regular marketing emails and promotional activities information to increase customer repurchase rate. Inventory Management Work closely with the supply chain department to ensure adequate product inventory and avoid stock-outs. Monitor inventory turnover and slow-moving products, and make suggestions for inventory optimization. Risk Management Pay attention to the policy changes and risk points of Amazon Germany platform to ensure store operation compliance. Handle platform warnings and violation notices in a timely manner to avoid store penalties. Data Analysis and Reporting Analyze various data of the German Amazon store, including sales, traffic, conversion rate, etc. Write data analysis reports to provide data support for company's decision making.
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